Social Enterprise
So what makes Red Cockatoo a Social Enterprise?
People + Art = Social Change
We invest much of our time in non income earning activities such as training Aboriginal people in the Arts, mentoring and providing business services to all the Aboriginal artists we work with so its not simply about Eco Giftcards, although we love our environmentally friendly cards ! The process around creating products, the possibiities for social and personal change are so rewarding.
This definition from the School for Social Entrepreneurs in Sydney:
“A social entrepreneur is someone who works in an entrepreneurial manner, but for public or social benefit, rather than to make money. ”
IMAGE: School for Social Entrepreneurs Sydney 2 Graduates August 2010 ( Tracey Alllen Red Cockatoo in orange )
Social Enterprise Work

30% – 40% of our time is spent in the non income earning services such as:
- Training Indigenous artists & art workers in professional devleopment, preparing for exhibitions, curating, promotion etc.
- Mentoring artists.
- Promoting all Aboriginal events. Local, State and National
- Professional development for artists.
- Assisting with Artist resumes and portfolios, photography and marketing.
- Writing Press Releases, articles for the media.
- Media / corporate liaison.
- Advertising and marketing individual artists and their product.
- Attending many Aboriginal cultural talks, walks and presentations (National Parks Camps, Reconciliation Conferences,ANTAR events, volunteering at Yarbun etc)
- Attending ANTaR Meetings and Reconciliation meetings.
- Catching up with artists (usually involves lots of laughs).
- Consulting and communicating with elders.
…
Royalties from the sales of all products presented on this website are paid directly to each artist. Artist approvals are required for each job request.
This year (2010) Red Cockatoo Australia was awarded the Project Achievement Award from the School of Social Entrepreneurs… The Sydney School for Social Entrepreneurs
We are also finalists in the Blue Mountains Business Awards for Art and Innovation.

